（六）文化与媒体场景：Multicultural Communication in the Age of Social Media
Social media has become a powerful medium for multicultural communication, breaking down geographical barriers and enabling people from different countries to exchange ideas and share cultural experiences. Platforms such as Instagram and TikTok allow users to post videos of traditional festivals, local cuisines, and folk arts, making cultural heritage more accessible to a global audience. For example, a video of Chinese New Year lion dances or Japanese tea ceremonies can quickly go viral, sparking discussions and interest in these cultures.
This cross-cultural interaction promotes mutual understanding and respect, but it also brings challenges such as cultural misunderstanding and cultural appropriation. To avoid these issues, it is important to approach other cultures with an open and respectful attitude, seeking to understand their historical backgrounds and cultural connotations rather than simply imitating their external forms. Journalists and content creators also play a key role—they should report on multicultural topics accurately and objectively, avoiding stereotypes and biases.
In the era of globalization, multicultural assimilation is inevitable, but preserving the uniqueness of each culture is equally important. Social media, when used properly, can be a bridge that connects different cultures, fostering a more inclusive and diverse global society.
